Ali, K., Li, C. & Zainulabdin, K. (2022). The effects of emotions, individual attitudes towards vaccination, and social endorsements on perceived fake news credibility and sharing motivations. Computers in Human Behavior.

Zain ul Abdin, K. & Ali, K. (2022). Maujan. pk: Nothing Ventured; Nothing Gained. Asian Journal of Management Cases.

Ali, K., Zain ul Abdin, K. & Zaffar, A. (2021). Fake news on Facebook: examining the impact of heuristic cues on perceived credibility and sharing intention. Internet Research.

Zain ul Abdin, K. & Ali, K. (2021). Post-truth propaganda: heuristic processing of political fake news on Facebook during the 2016 US presidential election. Journal of Applied Communication Research.

Ali, K., Khawaja, Z., Li, C., Johns & Johns, L. & Ali, A. (2019). Viruses going viral: Impact of fear-arousing sensationalist social media messages on user engagement. Science Communication, 41 (3), 314-338.

Zain ul Abdin, K., Ali, K. & Khan, S. (2017). Using Facebook for Sexual Health Social Marketing in Conservation Asian Countries. Journal of Health Communication.

Zain ul Abdin, K., Ashraf, R. & Zahid, A. (2016). Union Railways: Selling Advertising Rights on Trains and Stations. Asian Journal of Management Cases, 13 (2), 125-147, doi:10.1177/0972820116656932.

Beger, M. & Zain-ul-abdin, K. (2015). Breaking the Silence: Acceptability and impact of Girl Talk, an educational health Intervention for young Pakistani females. Cases in Public Health Communication & Marketing (CPHCM).

Zainulabdin, K. & Ali, K. (2015). Bi-directional consumer preferences of the Asian American Consumer. International Journal of Innovation, Management and Technology.

Zain ul Abdin, K. (2018). DYOT. Do Your Own Thing, Published. Harvard Business Repository, LUMS # 04-2371-2018-1, Case Research Centre, Lahore University of Management Sciences.

Zainulabdin, K., Khan, S. & Ali, K. (2015). MAUJAN.PK, Published. CRC Number 04-2365-2015-1, Case Research Centre, Lahore University of Management Sciences.

Zainulabdin, K., Vahe, M. & Türel, Y. (2012). Social media as a learning tool in medical education: A situation analysis, Published. V. Dennen (Eds.), Virtual Professional Development and Informal Learning via Social Network, IGI Global.

Zainulabdin, K. (2017). New Media Technology in the Old World, InPress. Health Communication: Strategies and Skills for a New Era.

Ali, K. & Zain-ul-abdin, K. (2018). Gender disparities in doctor recommendation of the HPV vaccination: Findings from the 2017 Health Information National Trends Survey.. CDC National Conference on Health Communication, Marketing, and Media, Atlanta,, Atlanta, United States of America.

Ali, K. & Zain-ul-abdin, K. (2018). The new propaganda machine: A textual analysis of fake news on Facebook during the 2016 presidential election.. 68th Annual International Communication Association Conference, Prague, Czech Republic.

Ali, K. & Zain-ul-abdin, K. (2018). Driving online engagement on Facebook: The case of sexual health organizations in conservative Asian countries.. Association for Education in Journalism and Mass Communication Midwinter 2018 Conference, Norman, United States of America.

Ali, K. & Zain-ul-abdin, K. (2017). (2017). Efficacy information on Facebook during the 2016 Zika virus outbreak.. CDC National Conference on Health Communication, Marketing, and Media, Atlanta, United States of America.

Zain ul Abdin, K. & Ali, K. (2017). Banned!: Sexual advertisements in Pakistan.. CDC National Conference on Health Communication, Marketing, and Media, Atlanta, United States of America.

Beger, M. & Zain-ul-abdin, K. (2015). Measuring eHealth Literacy in the Era of Social Media. The DC Conference on Health Communication, Washington, United States of America.

Zainulabdin, K., Ali, K. & Khan, S. (2015). Lahore Waste Management Company: Android Attendance. NACRA 2015 Annual Meeting, Orlando, USA, 8-10 Oct., Washington, United States of America.

Zain ul Abdin, K. & Ali, K. (2015). Bi-directional consumer preferences of the Asian American Consumer. International Conference on Applied Business and Economics (ICABE), Los Angeles, United States of America.

Zain ul Abdin, K., Ali, K. & Khan, S. (2015). The eye of the beholder: Perceptions of explicitness in sexual health advertisements in Pakistan - An empirical study. The DC Conference on Health Communication, Washington, D.C., United States of America.

Zainulabdin, K., Ali, K. & Khan, S. (2015). Maujan.pk: Nothing ventured, Nothing Gained.. NACRA 2015 Annual Meeting, Orlando, USA, 8-10 Oct., Orlando, United States of America.

Zainulabdin, K., Khan, S. & Javed, N. (2015). Sunuba Spa & Rejuvenation Center: The Catch 22. Best Case Award.. 4th Asian Management Research and Case Conference (AMRC), Pulau Pinang, Malaysia.

Zainulabdin, K. & Vahe, M. (2014). The effect of Facebook social marketing campaigns on attitudinal norms towards women's health in Pakistan. 12th International Conference on Communication in Healthcare (ICCH), Amsterdam, Netherlands.

Zainulabdin, K. & Beger, M. (2014). Social Media Marketing in Family Planning in Religiously Conservative Countries - A Missed Opportunity or Future Potential?.. International Interdisciplinary Business-Economics Advancement Conference, Istanbul, Turkey.

Zainulabdin, K. (2014). The effect of Facebook social marketing campaigns on attitudinal norms towards women's health in Pakistan.. International Communication Association, Washington, United States of America.

Zainulabdin, K. & Vahe, M. (2013). The Age of Motion. International Journal of Arts & Sciences (IJAS) Conference, Las Vegas, United States of America.

Vahe, M. & Zain-ul-abdin, K. (2013). Acceptability and impact of GirlTalk, an online health information source for young Pakistani females. The DC Conference on Health Communication, D.C., Washington.

Vahe, M. & Zain-ul-abdin, K. (2013). Let's talk about sex!: Acceptance of sexual health communication in Pakistani school curricula. The 63rd Annual Conference of the International Communication Association (ICA), London, United Kingdom.

Beger, M. & Zain-ul-abdin, K. (2013). Breaking the silence: News media coverage of sexual health in Pakistan. International Communication Association, London, United Kingdom.

Vahe, M. & Zain-ul-abdin, K. (2012). A call for health: The Current status of use of mobile phones for healthcare interventions in developing countries.. The Annual Conference of the International Association for Media and Communication Research (IAMCR), Health Communication Section, Dublin, Ireland (Northern).

Vahe, M. & Zain-ul-abdin, K. (2012). Factors that influence the acceptance of sexual health classes among young Pakistani females. CDC National Conference on Health Communication, Marketing, and Media, Atlanta, Georgia.

Zainulabdin, K. & Vahe, M. (2011). Using news media to document the misuse of media regulation: The case of the PEMRA ordinance in Pakistan. The Annual Conference of the International Association for Media and Communication Research (IAMCR), Istanbul, Turkey.

Adams, J., Ngampornchai, A. & Zain-ul-abdin, K. (2011). The acceptability of teaching certificates in hiring situations: A comparison of certificates earned online, partly online and in residential programs.. International Communication Association, Boston, Massachusetts.

Zain ul Abdin, K. & Vahe, M. (2011). Effectiveness of observational learning as an alternate to traditional instruction in the online medium. World Conference on Educational Multimedia, Hypermedia and Telecommunications 2011, Chesapeake, United States of America.

Zainulabdin, K. & Adams, J. (2010). The acceptability of online teacher certification programs in hiring situations. Society for Information Technology & Teacher Education International Conference, Nashville, Tennessee.

Adams, J., Ngampornchai, A. & Zain-ul-abdin, K. (2009). Moodle in Action: Production processes and lessons learned. ED-MEDIA 2009-World Conference on Educational Multimedia, Hypermedia & Telecommunications. Association for the Advancement of Computers in Education, Honolulu, Hawaii.

Ali, K. & Zainulabdin, K. (In Press 2023). Caring or commercialization?: The interplay of communication strategy and consumer engagement on social media during the COVID-19 crisis.. European Marketing Academy (EMAC) Regional Conference.

Zain ul Abdin, K., khan, A. & Ali, K. (In Press 2023). Communicating CSR on Social Media: A Systematic Literature Review. American Marketing Association. AMA Summer Educators Conference,.

Zain ul Abdin, K. & Ali, K. (2022). Turning Tides: The Rise of Female Social Media Influencers and the End of Gender Congruency in Influencer Marketing. The 63rd Annual Conference of the International Communication Association (ICA).

Zain ul Abdin, K. & Ali, K. (2022). Audience-peer effects on contraceptive TV advertisement viewings in a conservative culture. The 63rd Annual Conference of the International Communication Association (ICA).

Ali, K. & Zainulabdin, K. (2018). Gender disparities in doctor recommendation of the HPV vaccination: Findings from the 2017 Health Information National Trends Survey. CDC National Conference on Health Communication, Marketing, and Media.

Ali, K. & Zainulabdin, K. (2018). Driving online engagement on Facebook: The case of sexual health organizations in conservative Asian countries. Association for Education in Journalism and Mass Communication Midwinter 2018 Conference.

Ali, K. & Zainulabdin, K. (2018). The new propaganda machine: A textual analysis of fake news on Facebook during the 2016 presidential election. 68th Annual International Communication Association Conference.

Zain ul Abdin, K. & Ali, K. (2017). Banned!: Sexual advertisements in Pakistan. CDC National Conference on Health Communication, Marketing, and Media.

Ali, K. & Zainulabdin, K. (2017). Efficacy information on Facebook during the 2016 Zika virus outbreak. CDC National Conference on Health Communication, Marketing, and Media.

Zainulabdin, K., Ali, K. & Khan, S. (2015). The eye of the beholder: Perceptions of explicitness in sexual health advertisements in Pakistan - An empirical study. The DC Conference on Health Communication.

Zain ul Abdin, K. & M, B. (2015). Measuring eHealth Literacy in the Era of Social Media. The DC Conference on Health Communication.

Zainulabdin, K. & Vahe, M. (2011). Effectiveness of observational learning as an alternate to traditional instruction in the online medium.. Proceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications 2011, Chesapeake, VA: AACE.

Zain ul Abdin, K. & Vahe, M. (2011). Effectiveness of observational learning as an alternate to traditional instruction in the online medium. World Conference on Educational Multimedia, Hypermedia and Telecommunications 2011.

Adams, J., Ngampornchai, A. & Zain-ul-abdin, K. (2010). The acceptability of online degrees in teacher training and hiring. Proceedings of Society for Information Technology & Teacher Education International Conference 2010, Chesapeake, VA.

Zain ul Abdin, K.

Ali, K. & Zain-ul-abdin, K. (2018). Post truth propaganda: Heuristic processing of fake news during the 2016 U.S. presidential elections.

Ali, K. & Zain-ul-abdin, K. (2018). Viruses going viral: Impact of fear arousing sensationalist social media messages on user engagement.

Zain ul Abdin, K. (2018). Eye tracking verification of the relative value of social media metrics.

Zain ul Abdin, K., Ali, K., Syed, J., Li & Li, C. & Ali, M. (2018). Turning Tides: The rise of female opinion leaders and influencers.

Zain ul Abdin, K. (2018). The new currency: Social Media Influencer Value.

Zain ul Abdin, K. & Ali, K. (2018). Maujan.pk: Nothing ventured, Nothing Gained..