Brown Bag Series: A talk by Dr. Ayesha Ali

Thursday, November 7, 2019

Countering Misinformation on Social Media through Educational Interventions - Evidence from Urban Pakistan

For the Brown Bag Series talk, the Department of Economics, invited Dr. Ayesha Ali, who is a faculty member. She did her Ph.D. in Economics from the University of Toronto and is an Assistant Professor at LUMS. Her research spans the field of applied microeconomics – particularly information economics. Dr. Ali talked about the spread of misinformation on various social media platforms like WhatsApp, Facebook and other mainstream channels and how they can be countered? Through a comprehensive study, she assessed the effectiveness of various interventions. The study observed the effectiveness of the intervention and whether it was able to improve people’s ability to identify ‘fake news’ compared to a control group. The results showed them to be effective and thus have very interesting policy implications in today’s world where social media is of such importance. The talk brought people not only from the Economics Department but also from the Computer Science department too as the scope of the study extended beyond just one field.