Maha, a data analytics specialist, has almost a decade of experience in designing and executing evidence-based programs, products and policies to improve service delivery and impact. With the CERP Leadership Team, she has setup the Analytics Wing at CERP that is focused on embedding data in the decisions and operations of private and public sector companies to increase efficiency, impact and profit. Prior to this, she has led research experiments at CERP and at World Bank in the fields of education, public finance and governance. She combines her coursework in economics with her interest in entrepreneurship and is also a Pakistan Acumen Fellow, 2016. She frequently writes for DAWN and other daily publications and blogs. Currently, she is the Director Policy at Mahbub-ul-Haq Research Centre at LUMS besides teaching in the LUMS Economics Department. 

She has completed her graduate studies in Economics from Duke University, USA and has an undergraduate degree in Economics and Mathematics from LUMS. She has designed curriculum and taught policymakers, bureaucrats and data practitioners at various programs in USA and Pakistan.

Besides using data analytics for policy and program reform, her current research interests include energy, firms and public health